Modern consumers want a more personalized approach and as a result, the effectiveness of unidirectional marketing channels continues to decrease. Sponsoring an event is a great way of acquiring new clients, building a corporate reputation and increasing brand’s visibility.
Choosing the right sponsorship opportunity
What should a potential sponsor look for in a sponsorship deal and how should it decide what to sponsor? Intelligent sponsorship involves much more than placing a sponsor’s logo on a T-shirt or event program. A sponsorship partnership involves identifying a shared set of objectives, and leveraging a set of additional benefits from the relationship. There are several issues — both legal and commercial — to consider before entering into a sponsorship deal. On a business level, the main issue is whether a sponsorship proposal represents good value for its financial cost. Since sponsorship is a business arrangement, standard evaluative criteria can be used to determine the suitability of a proposed sponsorship.
Sponsorship is not an act of charity, and should show some form of positive return on investment. Before getting involved in a sponsorship deal, a sponsor should be confident that the sponsee will be successful, has a proven track record, good prospects and is generally aligned with the sponsor’s brand and business objectives. A sponsorship arrangement should be considered an extension of a company’s overall marketing strategy. Thus, there should be a clear link between a sponsor’s own target market and the sponsee’s consumers or audience.
Sponsy was conceived with a heavy use of blockchain. Both brands-sponsors and companies willing to get financed, are obligated to provide us with their financial information derived from audit, which is always to remain in secret thanks to use of encryption and decentralization. At the same time, smart contracts will allow people who might get interested in sponsoring or, on the other hand, in getting sponsored, to receive information about potential partner and his financial results.
We provide a way for sponsors and events to peek into both parties’ financial details to see whether this deal would make sense at all.
Today, a company looking for sponsorable properties with which to identify its products and services has a myriad of choices. In theory, almost anything can be sponsored, as long as it is capable of promotion. Regretfully, today’s sponsorship agencies prefer to deal with primary and well-known sponsorship opportunities, like sports events, musical fairs etc. Practically speaking, since promotion is often connected to media, a useful sponsorable product may be one that is likely to attract media coverage. A sponsor should also consider whether the sponsee is already well serviced by other major sponsors. If so, the addition of a new sponsor may not attract the same degree of publicity and the costs may be higher.
Smart Discovery System, which is being developed by Sponsy, allows for scanning online-space in order to discover older references to some brand or organization. This provides sponsors with an opportunity to instantly respond to emerging information and evaluate aspects and challenges.
Moreover, all the previously signed deals with sponsors, which were completed with the help of our platform, are forever to stay in blockchain. This enables our future clients to quickly assess previous sponsors’ experience, read the never-deleted reviews, created by them, and make a final decision.
Existence of articulation between sponsor and sponsee
Articulation of the nature of the event and sponsor relationship was shown to be effective in making consumers to form strong memories regarding branded content.
There was an experiment trying to figure out whether each sponsored event leave the same impression on visitors / future sponsor’s consumers. The results of the experiment strongly supported the value of congruency and of articulating a relationship between a sponsor and an event. It means that events and brands should be selected carefully based on their unique characteristics and features. That is the point usually overlooked in traditional sponsorship deal but taken into consideration at Sponsy.
End-consumers are literally the only people to be able to provide brands and events with truly independent and robust assessment of their potential interactions. After all, these end-consumers are the very people called target audience, which is a holy grail of any sponsorship endeavor.
Evaluation of potential sponsorship deal way before it occurs allows both brands and sponsored organizations to explore the feasibility of an idea and refrain from non-performing ideas, saving time and money.
Sponsy solves this problem by offering a possibility for our token holders to vote for future events and sponsorships. Token holders will be able to make money in case their opinions prove to be correct. All the voters sign a Non-Disclosure Agreement (NDA).
Event sponsorship is not a commodity. It is an important investment, which requires work and dedication from both the event manager and the sponsor.
Sponsy’s decentralized network of core specialists in sponsorship marketing will help brands and sponsored parties to craft a truly unique and unrepeatable branding experience.
Sponsy is having ICO soon. We recommend joining our whitelist to secure bonuses during the token sale.
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